Friday, November 23, 2007

Western Union: succeeding at contextualization



Read the article here:
"Last year, migrants from poor countries sent home $300 billion, about three times the world's foreign aid budgets combined. ...

But banks have failed to fully welcome migrants, he said, while Western Union and other money transfer firms have more locations, better hours and agents who know their customers' language and culture. ...

'You could say they were ripping people off or you could also say they're providing a service that poor people desperately needed and were willing to pay for,' Terry said. 'Any consumer company in the world would like to have the customer loyalty they have. They're doing something right.'"
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